Let’s say you create a campaign from Jan 1st to Jan 31st Jan with cost of campaign as Rs. 20,000, and all the purchased clicks are served by 31st Jan. No amount will be deducted till 31st Jan. It'll be adjusted from your future bookings' payouts starting from 1st Feb onwards.
Date | Event | Value of payout |
Jan 1st | Campaign starts | - |
Jan 31st | Campaign ends - Last click delivered | - |
Feb 1st | Bookings payout worth Rs. 30000 is accrued | Total Payout = Bookings Payout - Cost of campaign = 30000 – 20000 = 10000 |
