The adjustment of cost of campaign starts once all clicks are delivered, even if the campaign end date lies in the future. For example: You create a campaign from Jan 1st to Jan 31st Jan with cost of campaign as Rs. 20,000, and all purchased clicks are served by 23rd Jan. No amount will be deducted till 23rd Jan. It'll be adjusted from your future bookings' payouts starting from 4th Jan onwards.


Date

Event

Value of payout

Jan 1st

Campaign starts

 -

Jan 23rd

Last click delivered – Campaign ends

 -

Jan 24th

Bookings payout worth Rs. 30000 is accrued

Payout – Cost of campaign = 30000 – 20000 = 10000.